When ESPN’s Ric Bucher revealed this week that ESPN was “prohibiting” its reporters from any sports-related Twitter activity not sanctioned by ESPN.com, we wondered if this “ban” was an example of micro-management of intellectual property between employer and employee. ESPN certainly didn’t think so (via Twitter). The following is an exclusive follow-up with ESPN spokesman Paul Melvin, whose non-comment on Bucher’s current status with ESPN provides more questions than answers.
Mediaite presented the original story with the following headline “Twitter Ban Continues: ESPN Bans its Reporters From Sports-Related Social Media.” Melvin took specific exception to the term “ban” saying via Twitter:
@PaulESPNPR: “@mediaite adds to panic. ESPN policy not a ‘ban’ – just sets guidelines for leveraging powerful media tool responsibly.”